Al Mahmasani is set to become the first high end, premium, giftable concept of Roasteries and Nutty Chocolates and all related products under a high-end brand. This brand revolves around a person, who himself is the “Mahmasani”, a word that means in Arabic “the guy that does the roasting”.

“Al Mahmasani”, the person, the brand itself, is the grand inheritor of the business, is a good looking, middle-aged, descending from a well-off family, so passionate about his family business, and highly educated in best schools between Lebanon and Europe. Raised in a family who excelled in nuts roasting profession to an extent that the Surname given to them in old times is named after their profession “Al Mahmasani”.

Al Mahmasani passion and love for his family profession, together with his multi-cultural influence of Lebanese and European cultures, developed in him a passion to recreate his family brand in a way that travels back in time to their original recipes and modernize it to create world class high-end branded shopping experience for the highest quality Lebanese products.